HiVE is an encyclopedic fashion app that allows users to discover and shop styles from top runway shows. The app uses a bold serif font, which is a nod to the design found in fashion magazines. The jumbled letters create an interesting visual texture, making the app both easy to navigate and visually unique. Navigation is simple: swipe right to select a designer and move to the next page, or swipe left to go back. HiVE focuses on strong visual communication, brand identity, and an intuitive user experience.