For my first serious brand identity project, I was tasked with creating a series of three icons built out of a library of premade shapes. Often when working on a project with constraints a priority for me is to see how these constraints can be pushed to create something unexpected. This led to the creation of a series of icons which through their twisting lines and dots create a strong visual system which then could be expanded into a full brand identity. Ullrich is a music company inspired by brands such as Schmitt Music so its icons are abstract interpretations of brass instruments.